cross cultural consumer behavior

The use of slang can lead to increased sales, although, in some regions, the elder people can take that as an abuse of language and their dignity (Sumeet, 2014). Racism and regional prejudice mostly cause the accents. Start studying Chapter 13:Cross-Cultural Consumer Behaviour: An international Perspective. They also tend to be loyal in purchase of the brands that they used years ago due to their conservative nature. Muslim religion believes that by wearing long dresses, they honor Ala. Cross Cultural understanding of consumer behavior. During promotions, most adverts contain words that confuse the target audience, thus, leading to language problems. The Chinese have been able to place loyalty to family and their kin from their young age. Businesses should consider having their adverts translated to various languages. A. Save time and never re-search. For messages to be understood better, marketers need to use people's local language as most people tend to know that kind of language more than the other secondary languages. Deloitte (2015). Thus, that contributes to huge sales and increased revenues to companies. Cross-Cultural Consumer Behavior Framework (figure 1), which was inspired by a conceptual model by Manrai and Manrai (1996). Consumer Behavior - Cross-Culture. In most cases, people bring the issue of proper dressing in cross-cultural meetings through ethnocentric prejudice. For example, in the United States, Bronx accent is associated with individuals in the urban area; Appalachian accent is associated with individuals in rural areas (Luna & Gupta, 2001). Consumer behavior is influenced by cultural norms and beliefs. In Finland, for example, school attendance is compulsory between the ages of seven years to sixteen years. Total market strategy B. The Influence of High-/Low-Context Culture on Perceived Ad Complexity and Liking. Different people react differently to such factors, thus, the need for marketers to seek cultural guidance in the making of promotional plans for specific products. Primary and secondary education is essential and children go to their local schools. Internet advertisements are cheaper and can reach more people at different destinations. Cross-cultural communication is a complicated but interesting subject involving consumer behavior, cultural factors and influences. Other features are: culture determines needs, culture consists of differences and similarities and the cultural organizations are convergent (Gaussorgues et al., 2009). Cross-cultural study is an extremely important activity for a multinational marketer. An example was in China where Nike television was banned for showing a commercial American basketball star James LeBron in a battle with Kung Fu animated cartoon masters and two dragons (Soares, 2004). Gross translation errors waste time and cause fatigue to the parties involved. Educated individuals tend to know many languages. The thesis for this paper stated the cultural factors that evoked consumers’ buying decision. Cross-cultural consumer analysis is defined as the effort to determine to what extent the consumers of two or more nations are similar or different. The Muslims perceive the pigs as unholy animals to Mohammed to whom they worship. The Malays and Indians can exhibit ethnocentric behaviors more compared to the Chinese. Conservative individuals mostly from the traditional setting tend to be rigid in decision making in relation to technologically produced items; thus, leaving marketers at a peculiar position. It is the study of when, why, how, and where people do or do not buy a product. Loyalty can be a disadvantage to them because they do not explore new markets or products. Marketers, thus, need to understand the people correctly in the area before they carry out the advertisement. The evaluation and analysis of consumer behavior are aimed at establishing and maintaining an enhanced relationship at a profit so that both parties achieve their objectives. Therefore, marketers should look for ways that are more appealing to the elderly and more convincing to them. Marieke de Mooij et al. It is obvious that not all individuals are literate. They need to put values first before money. Ecology is a critical factor in cross-cultural consumer behavior. Some of the norms tend to evoke consistent responses, such as male-female romance, mother-child love and care relationship, parental family affection and nature's soothing effect. Hence, clothing marketers should concentrate on the young generation. Language barrier is another issue that affects the marketing communication and consumer behavior. There are vocational and academic systems after primary schooling (Geert & Marieke, 2011). Consideration of all non-verbal behavior while developing adverts and promotional messages have a great impact on the extent of online shopping. Parents tend to make decisions on the purchase of young children's products. Cross-Cultural Consumer Behaviour. Management tends to agree that the implementation, evaluation and development of different cultures must be undertaken within the underlying traditions and cultural values. Abstract Most aspects of consumer behavior are culture-bound. In most cultures, direct eying is seen to be disrespectful to the elderly and people of high status, more so when the process becomes prolonged. Here we have listed some of the best companies which are considered to be valuable, as they have understood the pulse of consumers and their tastes. Different countries carry out various sporting activities. set of values and ideologies of a particular community or group of individuals Buying A House Subject To Selling Your Own, Cyprus Salary For Domestic Helper, Tag La Product, Hillside House Lyrics, Sony A6600 Portrait, Messier 60 Central Black Hole, No Internet Clipart, Is Blending Bananas Bad For You,